How to Get Started with Google My Business

Creating a Google My Business (GMB) profile is an integral part of local SEO efforts for location-based businesses. This free tool puts you in control of how your business shows up in searches and on Google Maps, and it also helps you show up more prominently in search results. You should get your GMB listing […]

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How to Easily Create Animated Videos for Your Content

Video content is growing in popularity, and can be a key method for marketing your business. However, you may not have someone on your team who’s comfortable in front of a camera, or the tools to create traditional high-quality videos. Fortunately, you can always create animated videos as an alternative to live-action or screen recordings. […]

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7 Tools to Create Videos Online That Anyone Can Use

Video content is booming, which means more people than ever are in need of user-friendly and affordable ways to create videos online. With so many platforms to choose from, however, it can be difficult to discern which ones are actually worth considering. Whether you plan to launch a vlog, need to create tutorials to promote […]

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How Not to Bury The Lede in your Online Content

For the most part, writing has a single purpose: to communicate. That means that as writers, it is our job to get to the point as quickly and as concisely as possible. Burying the lede means the opposite of that. When someone buries the lede it means the writer is holding the most important information […]

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How to Hire a Content Writer for Your Website or Publication

Understanding how to hire a content writer, particularly a good one, is not something that comes naturally to most business owners or managers. I know this because I’ve been a professional blogger, editor, and content manager for a decade now. I’ve witnessed client after client struggle to find good writers for their website or publication. […]

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What is Business Casual? A Guide for Men and Women

What is business casual? The answer is different for different people, not just because of personal style and comfort, but because of the nature of modern work setups. Today, people work in a variety of ways, including in the office full time, traveling for work or working while traveling, working from home (and newly adjusting […]

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Social Capital: How to Build It, Spend It, and Not Misuse It

Social capital is an idea that has been around for more than a century, though its meaning has shifted over time. In the past, social capital defined the way a group of people in a community came together to build mutual trust and work together. Today, it also applies to the way brands interact with […]

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